The playbook library
Specific moves to grow, earn, and get more out of the content you’ve already made. Filter by your stage, or open a play for the full guide.
Find clips about a topic
Type the topic: it searches what was said and what was shown, and hands back the ten best moments — ranked, cut and timestamped, with post ideas built from them.
You know you've talked about it. You just can't remember which video — or which minute.
Type the topic: it searches what was said and what was shown, and hands back the ten best moments — ranked, cut and timestamped, with post ideas built from them.
Your pitch says “trust me, I'm a fit”. The brand wants receipts.
Name the brand or category: it finds every moment you've proved the fit, ranks the ten best, and writes the pitch — paragraph, media-kit section, packages and deck.
Your media kit is a follower count and a headshot. It describes you — it doesn't prove you.
Run the kit builder: it reads your archive and writes the whole thing — positioning in one line, themes with proof clips, the categories you can credibly charge for, and your stats. Ready to send.
The calendar wants posts this week, and there's no time to film anything new.
Run the repurposing pass: it finds the ten moments worth cutting again, groups them into themes, and lays out your week — clip, platform, format, day by day.
You plan next month from memory — with no honest picture of what you've covered deeply, lightly, or not at all.
Run the map: it groups every video by what it actually demonstrates, names your pillars and your signature format, and turns the gaps into a thirty-day plan.
Your audience keeps asking questions your old videos already answer — and nobody can find the answers, including you.
Run the answer map: the questions your archive already answers with the best clip for each, the ones you're missing, and a thirty-day plan to fill the gaps.
The sponsor wants a campaign report. You've got footage and a screenshot folder.
Type the brand: it finds every integration, times each read to the second, checks for competitors, and builds the report — evidence clips, coverage map, recap deck.
You've got years of uploads and no clear picture of what's in them — what you're strongest at, or what to do first.
Run the first-look report: it reads everything you've made and comes back with your niche, top themes with proof clips, and your first three moves.
Your best content isn't your newest — and you can't remember where the good bits are buried.
Run the rediscovery: it reads everything you've made, finds the five strongest buried moments, and pairs each with the post to make from it this week — hook included.
Your bio says one thing. Your videos might prove another — and you've never checked.
Run the positioning audit: it reads your archive and hands back what you're known for in one sentence, the themes your videos actually prove, and the categories you can credibly pitch.
You're stuck, and every guru has a different theory about why. None of them has watched your videos.
Run the diagnostic: six factors judged on evidence from your archive — your top blockers, your top strengths, and a thirty-day plan to break through.
Some of your openings fly and some die, and you can't say why — so every new hook is a gamble.
Run the hook analysis: it compares how your winners and your quiet ones open, names the patterns that earn attention in your style, and writes ten new hooks from them.
You'd pitch more brands if you knew which ones would actually say yes — so you pitch nobody.
Run the revenue audit: it finds every organic endorsement in your archive, maps the categories you can credibly sell, and ranks your ten warmest prospects — with the angle for each.
People keep saying “you should make a course” — and the idea dies at the blank outline.
Run the product audit: it finds the frameworks you've been teaching without calling them that, picks the three most sellable, and outlines the first one module by module — from clips you've already filmed.
A brand asks which of your clips they could whitelist — and you send a guess.
Run the asset audit: it reads hooks, spoken CTAs and every frame for logos, then hands back a ranked shortlist with ad angles and edit notes — cut points to the second.
You're about to pitch a bigger brand — and you don't know what their team will find when they look.
Name the category: it reviews your account the way a brand's team would, scores your readiness, pulls your strongest assets, and writes the fourteen-day plan to fix the rest.
Somewhere in your back catalogue is the moment that could stall a deal — and you don't know where it is.
Run the self-audit: it reads every video the way a brand's safety team would and hands back a risk table with severity and context — plus the clips that are safe to pitch with.
You praised their competitor eighteen months ago. Do you remember? The brand's team will.
Type the brand: it works out the rivals itself, finds every mention and logo in your archive with sentiment and context, and lists the questions to settle before you sign.
Somewhere in your videos is a sentence a lawyer would stop on. You don't know which one.
Run the claims audit: it reads every video for six kinds of claim, checks whether you qualified each one later, and hands back a register with safer wording for next time.
Was every paid, gifted and affiliate post labelled properly? You genuinely don't know.
Run the disclosure audit: it listens for the words a regulator listens for, checks every label and where it lands, and hands back the audit table — with standard wording for next time.
Drift is gradual — a little more promotional here, a little less focused there — until the ads stop sounding like you.
Run the voice audit: it reads a year of your videos in order, tracks how your tone has moved, and puts your organic content beside your sponsored posts to ask which adverts still sound like you.
Every play has its own full guide — open any card to read it.