The playbook library
Specific moves to grow, earn, and get more out of the content you’ve already made. Filter by your stage, or open a play for the full guide.
Find clips about a topic
Type the topic: it searches what was said and what was shown, and hands back the ten best moments — ranked, cut and timestamped, with post ideas built from them.
Some of your openings fly and some die, and you can't say why — so every new hook is a gamble.
Run the hook analysis: it compares how your winners and your quiet ones open, names the patterns that earn attention in your style, and writes ten new hooks from them.
Drift is gradual — a little more promotional here, a little less focused there — until the ads stop sounding like you.
Run the voice audit: it reads a year of your videos in order, tracks how your tone has moved, and puts your organic content beside your sponsored posts to ask which adverts still sound like you.
Every play has its own full guide — open any card to read it.